A Simple Guide to Analyze Your SEO Competitors

Competitor research and analysis may seem like the same, but it is not. It is about knowing what your competitors are doing. It is about probing their keyword and linking plans while realizing their current strengths and weaknesses. The bottom line is that you are trying to understand what is making your competitors rank. When […]

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Google starts issuing new warnings to website owners

Google is warning site owners that their site is not mobile friendly in mobile search results. The unfortunate part is the warning is shown directly in the mobile search results to the website owners. If Google knows that the searcher is the owner of the site, it displays the result. Here is an example: Jennifer […]

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A guide to profitable pay per clicks campaigns – PART II

Hope our last week’s post on how to run an optimized AdWords campaign helped you prioritize and correctly assess how to kick things off. We’re back with some more useful tips and tricks for running a healthy digital marketing campaign on Google AdWords. The campaign settings you choose to employ can make or break the […]

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