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We’re well into 2017 and are already seeing some cool website design and development trends prop up. A new year always brings with it new design ideas and the evolution of existing design themes. Let’s explore some web design features that are sure to be mainstays in website development this year.
Bold and beautiful typography
Typography is nothing new. In fact, it’s one of the oldest design themes. Thanks to its dynamic nature, designers have used it to define their designs for decades and almost every year we see a new trend in typography. This year we’re noticing big, bold, and beautiful typefaces take over pages in place of images and videos that have been prominent over the last few years. It’s a powerful visualization tool and with sharper screen resolutions, users are able to notice type better.
Typography also helps designers who love minimalism because when you’re using type as the primary design element, you can’t have a crowded space. What you end up with is a beautiful juxtaposition of empty space and grand-type form.
Grid and card layouts
A theme made popular by Pinterest and other social media, cards, and grids have been a go-to layout style for website design. Its popularity continues to prevail because of its simplistic ability to pack in various information on a page while looking clean. A website developer will tell you they love this design more than any other because of how conducive it is to be responsive.
Designers are becoming bolder with their grid layouts by going away from symmetrical design and instead creating beautiful disarray using a variety of different-sized boxes fitted together. There’s a lot a creative website design agency can achieve through this design theme.
Mobile-first web design
Website design and development have always been made for the desktop and then adapted to mobile. We’ve seen a rise recently in mobile-first design where a website is designed specifically for the mobile and then adapted to other screens. This website design trend is definitely taking off in 2017 as brands and businesses are realizing their customers spend more than 70% of their time on mobile. This is true for social media, e-commerce, and everyone in between.
These are GIFs or short videos shot in very high quality that run on a seamless loop. Usually, the more attractive kinds are where the primary element is static and the secondary elements are in motion, giving the entire visual a very unique look and feel. These make for beautiful landing pages and eye-catching backgrounds.
Vivid colors and gradients
Gone are the days of website design that was too afraid to be bold. In 2017, designers are unleashing their creativity through the use of bright colors, duotone combinations, and bold gradients. Thus creating a web design that is hard to forget and immediately captures your attention.
With superior screen quality on the most basic smartphones and laptops, it has become easier to notice the depth of color. This gives designers more freedom to incorporate their bold choice of colors.
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