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Competitor research and analysis may seem like the same, but it is not. It is about knowing what your competitors are doing. It is about probing their keyword and linking plans while realizing their current strengths and weaknesses. The bottom line is that you are trying to understand what is making your competitors rank. When understanding about your competition, it is better to examine their past and present activities, along with implementing the ways to track their future activities. Even though there are lots of tools available, this guide emphasizes the easy tips you can use in your work.
Before we get into the topic, lets check a few tools for better SEO competitive research:
#1 Alexa–It allows the tracking of global web traffic of yours and your competitor’s websites. Alexa is a must have tool to transform data into competitive values. If you already have the Moz toolbar, you can peep into any website’s ranking. It helps you to keep a track on your competitors’ backlinks, traffic, keywords etc.
#2 InfiniGraph – It tracks trends in social media circles. InfiniGraph combines users targeting to find the brands and consumer-to-brand interactions in real time.
#3 SpyFu–This is a powerful tool. It lets you analyze data of your competitor’s keywords in organic search and AdWords. Just add the competitors’ keywords and get an overall view of their strategy.
Other tools include Monitor backlinks, Open Site Explorer, Moat, iSpionage, Followerwonk, Simply Measured, Complete PRO and more.
Lets explore how you can make use of all the data you’ve collected:
Find your competition
You need to know who your competitors are, before you can analyze your competitors. But how? When starting your competitor research, you will want to share with your local competition. Visit the local online business directories in your niche to find potential competition. If you have global competition, see whether you can learn anything from their online presence.
Keywords are the most important element for SEO success. Use keyword research tools and check which keywords are supposed to do well for their site. While doing this, find the keywords that you’ve skipped and start optimizing your site for them. Also, don’t forget to check the location of the keywords.
For Good SEO rankings, backlinks are other backbone. This is the reason, why you need to examine the backlinks of the competition. Check their numbers, origin, anchor text etc… and you will get a clue on how your competitors are ranking. You may also get some backlink ideas i.e. you’ll find your competitor is getting good backlinks from popular sites that you didn’t even know.
Social media is one of the powerful platforms to get more traffic. This is why you can’t skip this step of checking your competitor’s profiles. Though this step is harder to perform, you can start your research from social bookmarking sites. Take a quick glance at some of the popular social bookmarking sites to see if your competitors have posted anything there and how popular the posts are.
To analyze your competitors more clearly, seek help of Digital Evolutions. They are the most reputable website development firm in Dubai who help you reach the right destination.
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