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January 13, 2022
Digital Marketing

How to build a strong brand presence on social media

The essence of social media lies in its ability to reach a large variety of individuals. This type of exposure is unprecedented in the world of conventional advertising, which is why the reach of social media is reason enough for brands to branch out into this facet of brand advertising. For marketers, brand awareness is considered to be the crux to establishing your company in the minds of consumers. Individuals are more likely to purchase from a brand they’re familiar with rather than one they’ve never heard of. This makes establishing a brand presence crucial to marketing and sales success. With the exposure social media grants companies, the most effective way to create a great brand presence is to branch into the world of social media and establish a brand presence there. In this article, we explain how you can establish a brand presence on social media in the most effective way possible.

1. Create a consistent theme

The first step to establishing brand presence is to create a consistent theme. Your brand will only be memorable if there is consistency in the way your posts are made. A set design, color palette, and even the font you use all contribute to the overall theme of your brand and make it all the more unforgettable. Once you start using your set theme, users who view your posts will subconsciously associate colors and designs to your brand, creating a clear path to establishing your company in the minds of users and making it memorable.

2. Maintain a schedule

The best way to create a great brand presence is to be consistent with what you post and how often you post. Create a schedule and post as frequently as possible, so that users see more of your brand and its content. Moreover, social media algorithms prioritize pages that post frequently and boost them to more viewers, so posting daily or every other day is a factor that can greatly impact your reach to newer users.

3. Broaden your reach

The best way to establish a brand presence on social media is to create accounts and post on as many social media platforms as possible. This not only broadens your reach to various user demographics, but also helps maintain a consistent presence for existing users to see. The more regularly they see your brand, the more familiar it becomes to them. Adapt your posts and tailor them to what different social media platforms prefer to suit what their algorithm prioritizes.

4. Create content in line with your brand philosophy

To curate a brand image and presence that truly reflects your brand, it’s best to create content that aligns with your company’s philosophy and offerings. Creating content that is in line with your company’s values can help you reach your target audience a lot more easily. A few factors that contribute to the type of content you post are as follows:

  • The tone in which you relay your intended message: It can be funny and quirky or more serious and story driven. The tone of your posts creates an image that inevitably will be associated with your brand.
  • The purpose for which you create your posts contributes to the type of content you’re more likely to end up posting.

5. Create conversations

The best way to stay relevant and have a strong presence on social media is to create stories and interact with your users. Creating posts that grip user attention can make them want to see more from your brand. Moreover, interacting with comments and shares on your posts can help boost engagement with your users, since they’re more likely to feel seen.

Social media has become a great tool to increase your online presence and create the best branding there is for the lowest cost. Join social media platforms to stand out amongst the rest, connect with your clients and customers, engage with them, and position your brand as a well-known and trusted brand.

Tags: social media agency dubaisocial media agency in dubai

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