There are reportedly over 1.18 billion unique websites from all over the world. This fact is overwhelming since the number is truly unfathomable with its enormous quantity. Moreover, there are many similar websites that have similar content making, grabbing user attention hard.  Even when you do get user interactions, they do not last long enough to create a lasting impression. Thus, it’s important for web designers and companies to create a website that prioritizes designing memorable websites that users can recall and go back to whenever they need information. This article explores some of the best methods to create a memorable website that doesn’t age and goes out of trend easily.

1. Create a great first impression

As the saying goes, the first impression is the best impression, and this saying extends itself into website design as well. Creating a memorable website means adding elements that intrigue the user from the very first click. As the years have passed, user attention span has gotten lower, so creating the best first impression of your website is the way to successfully retain user attention and keep them interested in what your website has to offer. Some great ways to do this are by incorporating interesting effects and graphics and adding unconventional elements that users can interact with.

2. Use design elements to tell a story

Every element of a website can be used to convey a story. Users are more likely to remember a website that had cohesive design elements that made sense than one that just added things just because it looks aesthetic. Moreover, web designs that tell users a story are more memorable because the human mind tends to remember information that has a flow and overall plot and narrative to it. The best way to incorporate a story-like flow is by displaying information to users as they scroll through the website, using animations and clever and intuitive graphic designs.

3. Use a great color palette

Most users are visually driven, gravitating towards web designs that are aesthetically pleasing and easy to digest. Using a good color palette consistently throughout your website can do two things. First, it can make your website looks aesthetically appealing to users, and second, it can help create a brand identity for your website. The more you use a fixed color scheme, the more users will associate those colors with your website, thus creating a brand identity by means of color association. Choosing a color palette involves the consideration of a few factors,
1. Ensure that it follows color theory.
2. The colors should match the overall look and feel of your website.
3. The color combination should be unique to your website (or at least as unique as it can be). An example of a bad color combination is as follows: The use of red and yellow on your website can remind users of the brand McDonald’s since they have heavily marketed that color scheme, thus making users subconsciously associate those colors with the brand. So, it’s best to use a color scheme that is not heavily associated with a brand and go for something that can be more easily associated with your website instead.

4. Integrate video and audio elements

One of the easiest ways to create a memorable website is to include elements that engage the other senses. Incorporating audio can bring a unique feel to your website, and adding video content can keep users engaged on your site for a longer period of time.

5. Website format consistency

This aspect is one that is often overlooked, but adapting your website for mobile and tablet devices is one of the best ways to capture user attention across the various interfaces. In 2020, over 68% of website visitors accessed websites on mobile devices. Websites that look amazing on laptops but have not been adapted for a smaller screen are more likely to miss out on a huge user base since mobile users will turn away the minute they see an off-putting website.

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