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The purpose of the website is to reach new customers and retain existing customers. Customer focus should therefore be at the top of the list of design features. After all, your business cannot grow or thrive without customers.
Customer-first has been a buzzword for years. In short, it’s easy to imagine what customer-centric design means. Consumer needs come first. In practice, however, the concept is not so simple. A lot of nuances go into the equation.
What does it mean to have customer-centric web design? What does it take to reach the level of your users and maintain their attention in the long run? Embracing a quality customer experience has fueled loyalty for as long as anyone can remember. But we live in uncertain times, and people leave the moment they’re not happy with something. That’s why you need to hit the high notes in every song. Your website is the purest personality online, and it should engage and entertain your users.
A website may focus on advocating and sharing information about causes that are important to their customers or they aim at aligning the set design with accessibility guidelines, customer-centric design is involved in every step of the way.
1. Create a website for first impressions
When it comes to helpful web design tips, first impressions always come first. This is because what the user does immediately after loading the site is the foundation of the entire experience. And if your web design fails to deliver its offerings in the all-important opening seconds, you not only lose new visitors, but you also lose the opportunity to create strong, positive brand memories that later generate interest and sales.
The truth is that there are many factors that go into making that all-important first impression. Visual elements such as structure, color, and spacing often play an important role in the appeal of a website’s design. At the same time, even seemingly mundane features like text layout and fonts used can have a huge impact on onsite experience and engagement.
2. Find the Right Color Palette
Different industries tend to use different shades. For example, companies in the banking industry gravitate toward blue and sometimes red. There is a possibility. Find your color palette by thinking about the colors people in your industry expect.
Each tone has an intended or unintended effect. For example, red is the color of power and can excite the viewer. Choose your shades accordingly to create the greatest emotional impact.
3. Intuitive navigation
Your website may provide users with solutions to complex problems and access to a wealth of useful content. But it’s not a treasure hunt. Navigation and buttons should be crisp and clear so that users can intuitively explore the content.
There are several ways to achieve this, including the use of:
- Simple language: Navigation generally recommends using simple, descriptive terms such as “About”, “Services”, and “Contact Us”. Don’t use explicit language just to do something else, as it can confuse users.
- Fix predicted and set navigation to content: If your website has limited content, you may only need a few navigation links. Richer content may require more detailed navigation. An intuitive mega menu gives users a clear path to find the information they need when there is a lot of content available.
- Breadcrumbs: Breadcrumbs track and show where users are on a website. This allows the user to easily step back and return to the previous page. Breadcrumbs are especially useful for content-heavy websites and e-commerce stores.
4. Accept feedback
One of the best ways to improve your website over time and adapt it to your audience’s needs and preferences is to allow feedback. You can add ratings, put a feedback form in the footer, or send feedback requests to the mailing list.
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