Still, using the same SEO strategies and tactics that you did last year or the year before? If so, it’s time to reconsider your approach. Here we’ll cover the vital factors for SEO in 2016 that are used by many digital marketing agencies and web design companies in Dubai.

• Keyword Research
• Mobile SEO
• Link Building

Keyword Research

Is keyword research still necessary in 2016? YES, but the way you research needs to be varied. Google has become more complicated and instead of peeping at search queries in terms of keywords, queries are analyzed in terms of user intention.

While performing keyword research, try to find relevant topics and themes to structure your content. Avoid the concept of finding phrases to write about, instead, use your findings to learn more about your audiences and their interests.

Mobile SEO

According to Google, “More searches happen on mobile devices than on desktop devices”. So if you avoid mobile optimization through responsive design, you potentially lose half of your website’s visitors and Google will penalize your ranking. So make your mobile application friendly for both users and search engines.

Link Building

Gone are those days when we look for other webmasters to exchange links, manually submit our website to web directories, post links to sites in articles, etc… In fact, most savvy business owners know that these strategies are not only ineffective but can cause ranking penalties. So avoid these old-school strategies and get into guest blogging and social media. They both remain an effective strategy not for building inbound links but for reaching new audiences.

Think over these strategies and use the right one in 2016.

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