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Is DuckDuckGo a real competitor to Google?

January 24, 2016
Behlul M
Digital Marketing Dubai

Before we get into the topic, here’s a small introduction to DuckDuckGo:according to Wikipedia, “DuckDuckGo is an Internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by deliberately showing all users the same search results for a given search term.”It was established in 2008 by Gabriel Weinberg. Right now, DuckDuckGo is competition for Google as Ello is for Facebook.

But the real question here is does DuckDuckGo overcome Google? In 2015, it was estimated that 181% increase in referring traffic is from DuckDuckGo compared to the 30% growth in traffic coming from Google. Although, that is impressive, it comes off a very small base. It represents only 0.2% of total search engine traffic vs. 81% for Google.

The best part of DuckDuckGo is that it doesn’t track your IP, or your search history. There are many other great features, like the ability to see official websites before Wikipedia answers, the ability to search directly on YouTube, Facebook, Amazon, etc.

Eventhough DuckDuckGo has very special features; Google remains on the top. We at Digital Evolutions, one of the commendable Web development companies in Dubai respect the spirit of DuckDuckGo and the entrepreneurship behind it.

Tags: Web Design DubaiWeb Development Dubai

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