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January 24, 2016
Digital Marketing Dubai

Is DuckDuckGo a real competitor to Google?

Before we get into the topic, here’s a small introduction to DuckDuckGo: according to Wikipedia, “DuckDuckGo is an Internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by deliberately showing all users the same search results for a given search term.”It was established in 2008 by Gabriel Weinberg. Right now, DuckDuckGo is competing for Google as Ello is for Facebook.

But the real question here is does DuckDuckGo overcome Google? In 2015, it was estimated that a 181% increase in referring traffic is from DuckDuckGo compared to the 30% growth in traffic coming from Google. Although that is impressive, it comes off a very small base. It represents only 0.2% of total search engine traffic vs. 81% for Google.

The best part of DuckDuckGo is that it doesn’t track your IP or your search history. There are many other great features, like the ability to see official websites before Wikipedia answers, and the ability to search directly on YouTube, Facebook, Amazon, etc.

Even though DuckDuckGo has very special features; Google remains on the top. We at Digital Evolutions, one of the commendable Web development companies in Dubai respect the spirit of DuckDuckGo and the entrepreneurship behind it.

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