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Posting laws of social media marketing
The last decade has born witness to rapid and sweeping changes in the marketer and consumer relationship. Marketers have gained entirely new advertising and marketing platforms but consumers have simultaneously gained an unparalleled degree of empowerment in marketing relationships, beginning in the dot-com era and culminating in the present social media era.
But something strange is happening in social media. Your advertising doesn’t work anymore, at least not like it used to. Thinking why? This may be the scheduling you are choosing to advertise your brand. You must be aware of the best times to post on the different social media platforms to get maximum reach. Let’s have a look at it:
Market leader Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 1.55 billion monthly active users. How to reach those 1.55 billion active users? That’s easy; just post your updates between 6 A.M to 8 A.M and 1 P.M to 4 P.M. This is because, according to consumer behavioral studies, “People browse through their Facebook accounts as they commute to work and some even post statuses.” And after lunch, worker attention is grabbed again by Facebook.
Being the live news catcher, Twitter is another popular social media platform out there. It is more effective as well as a high traffic generator. The best time to get your customers attention through Twitter is on weekends. According to Dan Zarella, author of The Social Media Marketing Book, “Twitter sees the most action on the weekends with tweets having the highest click-through rates and an increase of 17% in engagement compared to weekdays”. The best of the weekend is between 1 P.M. to 8 P.M.
Similar to Facebook, Google Plus has the same functionalities and their users check for updates in the mornings, the best time to post is 9 A.M to 11 A.M.
To know more about social media marketing, visit Digital Evolutions. We are the leading Social media marketing company in Dubai who offers all types of digital marketing services.
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