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April 6, 2020
Digital Marketing

Optimizing Your Content for SEO

Here’s why you should be focusing more on Search Engine Optimization for Content Marketing

In this ever-changing world of digital mediums, SEO is a skill worth having. 65% of people surfing online looking for information are most likely to click one of the top 5 links and not go below them. This is where SEO or Search Engine Optimization can ensure a competitive advantage for your business. 

With effective SEO, you can make sure that your content is relevant and caters to your audience’s needs like no other website and hence receives the maximum number of clicks. This will make sure your content shows up among the top 5 results on a search engine. It can be done using a variety of keywords that fit your topic and using other methods of SEO. Here is how you can go about it:

1. Know Your Audience

It is essential to know your audience to ace content marketing. You should know what they like, and dislike, and be able to predict what they will want to learn about on your website. You have to make sure that your content aligns with the interests of your audience. Only then can you assure more clicks and more views to your content, which will, in turn, lead to your content appearing on top of search engines. 

For eg., if your target audience is young gamers, you need to make sure what their needs are. Are they looking for specific hacks in games? Or do they want to look for new and updated server options? Create your content strategy accordingly and draft keywords as per this requirement. 

Focusing on the target audience will surely help your digital marketing.

2. Determine Keywords

One of the essential things in digital marketing is determining the type of keywords you want to use. Essentially, there are two types of keywords: long-tail and short-tail. Short-tail keywords are usually one or two words and are not very specific. They are more generalized and cover broad topics with a bird’s eye view. On the other hand, long-tail keywords are more precise due to their comparatively longer length. 

If you are catering to a broader audience, short-tail keywords could work for you. But if you are looking into serving a niche audience, using long-tail keywords will help you hit their exact requirement. Keywords are an essential search engine optimization tool and should be chosen carefully.

3. Use trustworthy Sources

Backlinks are websites that lead the reader from one page to another page. They are what ensure the authenticity of your content. They are one of the elements used by the Google ranking algorithm that determines what type of content shows up on their website more. 

Make sure the websites you use are authentic, trustworthy, and have reliable sources. Some features of a good backlink include a website with high quality and a high Google trust and domain authority. This will help your digital marketing and content marketing strategies by increasing your credibility.


There are two reasons to use proper search engine optimization tools for content marketing. The first would be to generate leads. It means converting the people who have heard of your company into potential customers by increasing their interest in your company. You give them information to make them curious for more details. The second would be brand awareness. It focuses on establishing your website as an expert in its domain and getting other experts in the area to contribute to your content.

With the above tips, you can ensure the correct usage of tools like SEO to promote and boost the content marketing of your organization, which is essential for any digital marketer in today’s age. Optimum utilization of these tools will ensure more clicks and likability of your content and help you progress in digital marketing.

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