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Search Engine Optimization (SEO) is a marketing tool that has the power to influence the customer perception of your website and by extension, your brand. Just like every other thing on the internet, SEO is constantly evolving itself according to customer trends and perception, in addition to technological advances within the online sphere.
To have your website become a top-ranking SEO, it is essential to pour your undivided attention and effort into a variety of metrics. If done right, SEO can catapult your business to first page dominance, embedding your brand name into the minds of potential customers. In this article, we will delve deep into the 10 SEO trends you need to keep a lookout for in 2021.
1. Unique Content
Good quality original content plays a crucial role in SEO searches and overall ranking. Sites that are too redundant with no new information are harder to place higher on the SEO rankings due to the overwhelming abundance of the same information. Do your best to create unique content that can entice users to click on and ultimately boost your website to the top of the page.
2. Artificial Intelligence and ever-changing Algorithms
Artificial intelligence (AI) and its evolving algorithms are considered to be the foundation of SEO. Google, which is the main engine of choice due to its popularity as the world’s #1 web engine, is heavily involved in the constant development of its algorithms and studies relating to the development of AI.
Currently, Google’s new algorithm, SMITH (Siamese Multi-depth Transformer-based Hierarchical), allows for Google to better understand user interaction and develops better search results that are more relevant to the keywords input into the engine. SMITH also houses multiple related topics under one page, which differs from the previous algorithms where different topics were dedicated to completely different pages. Keeping these algorithmic changes in mind can help your business adapt to the landscape easily.
3. Mobile SEO
Search engines and businesses alike have begun to realize the importance of mobile-friendly layouts and search query presentation. Most people do a quick Google search on their phones rather than going to their laptops or PC’s due to the greater ease of convenience. Not focusing on mobile SEO’s can prevent the attention of potential consumers, causing your company’s site to plummet.
4. Searcher/user-friendly content
Content that keeps the user in mind will continue to rank well. This notion has become all the more popular now, when competition exists in every nook and cranny. Conducting research into buzzwords or commonly used keywords that can be used to redirect traffic onto your site can boost the number of clicks and create conversions to sales.
5. Core Web Vitals
With the announcement of the three new metrics introduced by Google to measure user experience, Core Web Vitals are the basic metrics that all point to one main aspect, which is page speed. The three vitals in specific is loading time, interactivity, and visual stability. The introduction of these metrics means that businesses will have to keep a close eye on them in order to make it to the first page.
6. Customer Analytics
Data relating to customer behavior can help your business understand the needs and wants of your customers and create great campaigns. It’s important for your business to have a reliable database of information that can efficiently provide valuable data to aid your business in targeting the right customers effectively.
7. Long form content
Studies show that sites that contain content stretching over 3,000+ words get almost triple the traffic and four times the shares. However, it is important to note that the content you produce should not be redundant and should be fully focused on engaging the user in order for it to perform well.
Backlinks are links that redirect users from one website to another. Google and other web engines use backlinks to determine the quality of the website and its overall reliability. The more backlink referral your page has, the higher the organic search ranking will be.
9. Voice Technology
Voice search has seen a recent boom in the past few years due to the popularity of devices like Alexa and Google Home. Capitalizing on this can make your company’s website audibly embedded into the minds of the customer. In order to do this, focus on the exact keywords you plan on targeting that can be used in everyday conversation. Make sure your keyword searches are phonetically natural in their structure for better results.
10. Video Content
YouTube is a platform that hosts over a billion users and shows no signs of slowed growth. Many advertisers have realized this and have branched their content to include videos that can be uploaded onto the platform. Similar to Google, you will need to optimize your video content by using popular and relevant keywords that will make your content standout to YouTube’s massive user base.
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