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February 11, 2016
Web Development

Why are mobile-friendly websites a must-have for all?

According to Google, mobile searches now exceed desktop searches on their search engine. Below are some of the vital reasons why you should have a mobile-friendly website:

  1. Websites that don’t provide a user-friendly mobile experience encounter a drop in organic ranking, loss in mobile site traffic, and an increase in bounce rate.
  1. A mobile-friendly website increase customer loyalty, engagement, and sentiment. Here are a few statistics we’ve come across:

a) 74% of users say they are likely to return to a website they made a conversion from if they had a mobile site

b) 48% of people get frustrated if a brand doesn’t have a mobile-friendly website

c) 52% are less likely to choose a brand without a mobile-friendly website

This puts into perspective why all brands need a mobile website to interact with prospective customers in order to drive leads and sales.

  1. According to the study conducted by Google partnered with Millward Brown Digital to survey 3,000 B2B decision makers, “42% of researchers use a mobile device during their B2B purchasing process. Google is reporting a 3X growth in mobile queries and 49 percent of B2B researchers who use their mobile devices for research do so while at work”.

As a business owner, you must understand that your customers, your prospects, and buyers are using mobile devices more frequently than ever. So get a mobile-friendly website with the help of reputable web development companies in Dubai.

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