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Being in business development and part of all the website pitch processes, I still come across business owners in Dubai that are running companies without a website or websites so outdated they’re still using Flash or just have a basic landing page, which can be quite unappealing. It’s baffling. Their reasoning is: they’re so niche that their customers know who they are or wouldn’t bother looking at their website and this is where they are wrong. To be fair, a lot of these business owners are under the impression that website design in Dubai is a highly expensive affair until they meet grounded agencies that aren’t going to break their bank.
Your company website is the face of your business online and considering everyone lives online, you need to have a pretty face up there because everyone’s searching online. Your existing customers may already know about you but what about all the prospective customers of the internet generation that want to research all their options first? Millennials are taking over family-owned business, creating startups in all kinds of industries and these kids were born into the internet and social media. They’ll never consider a company that doesn’t have a decent website because that’s where a major trust factor comes from, as crazy as that may seem to an old player.
Think for a second about the new generation of industrialists and entrepreneurs looking for new suppliers. They aren’t going to open up the Yellow Pages, they may not have any peers or colleagues within the same industry to ask for referrals. Where are they going to look? Google. If you don’t have a well designed website that’s also properly optimized, you’re never going to be found. Imagine the business lost.
Creating a nice website is far from a daunting and expensive task. All you need to do is a quick search on Google, get in touch with a few website design and development agencies, get proposals and quotations and start the process with the one you like the best. We had previously outlined some important questions you need to ask before you hire a website design agency, let these articles be your first step into marketing online. Best of luck!
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