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Digital Marketing
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We don’t employ marketers, we employ consultants. They’ll be able to tell you exactly how to achieve your business objectives and targets through the right mix of digital marketing.
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Digital Marketing
The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. In fact, according to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers.
Digital Marketing
Need a digital strategy?
Need a digital strategy?
Would you like to get more out of your online marketing? Book a free 30-minute consultation with our Digital Strategist. We’ll be happy to guide you to more revenue!
Book RevenueBreaking down digital marketing
There’s no cookie-cutter digital marketing technique, strategy or tools. A few years ago, a digital marketing agency could claim that digital marketing services consisted of managing a brand’s social media, doing some SEO and possibly advertising across networks to get their pages more “followers” or “likes”, hopefully without having to buy fake ones. It could also include online marketing services such as advertising on Google Search or Display to generate brand awareness or possibly drive traffic to their client’s website.
Digital marketing services lack any single definition. Every marketer and business owner knows they need to have an online presence and drive traffic to their website or social channels but they seldom think about why they’re doing this and what they want to get out of it. They agree they need an online marketing agency or an in-house team, but don’t always have a strategy, brief or KPIs locked in. Of course, this doesn’t hold true to every client out there but the majority of startups, SMEs and even some larger brands in the region lack a conclusive result-driven strategy to be attained out of digital marketing.
So what does it all include? It could be email marketing, a chatbot, lead generation, brand awareness, emerging marketing tech like AR Games & Filters on Instagram & Snapchat, or simply a content strategy focused on building influence around a brand. It could also be getting on top of Google’s first page and staying there or break into the crowded KSA market after successfully proving a concept in Dubai.
Here’s what we do
Some of our most successful and long-term clients were a result of hours of presentations and workshops where we helped them realize and chart out a digital and online marketing strategy that would attain growth and competitive advantage, measured within the short and long term. That simply translates to something like:
Digital marketing is a combination of several activities that can be quite simple like building a landing page for a brand’s event and driving traffic to it to facilitate ticket bookings. On the other hand, it can also be taking a 40-year old trading company dealing in photography equipment and accessories online, setting up all relevant digital channels, creating a content strategy, an advertising strategy, a SEO strategy and executing it to generate more revenue through their website than their distribution network within 6 months.
Digital marketing will always depend on what the client’s needs are, what their short and long term objectives are and how an agency can use the tools they have at hand to surpass the client’s needs. When a client doesn’t know what their needs are, as a digital marketing agency, we’ll dive into the market, figure out what their lead generation, conversion and revenue need to be and set that as a target and create a plan to hit and surpass each and every KPI.