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Email Marketing

Automate Your Outreach Through Emails

Every marketer has an email marketing strategy, if you don’t, you really should. Inboxes are crammed with meaningless emails. A good email marketing strategy makes sure your emails are standing out above the noise in a relevant inbox.

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Email Marketing

B2B and B2C businesses alike send out several emails, constantly, in the hopes of attracting new business, upselling to existing customers or trying to attract old clients or lost prospects. What 99% of these businesses don’t understand is that it isn’t enough sending emails to thousands of recipients with random, impersonal messages. You shouldn’t blindly throw a large net into the ocean and hope for a tasty catch.

Email, like every other aspect of marketing, requires an in-depth strategy with a heavy emphasis on personalization and automation. You need to highlight the goals and objectives of each email campaign, ensuring you’re tracking every open and click and ROI on each email that’s being sent as part of that campaign. Above all else, you need to build a structure that lends into the strategy for each email and understand your target in detail to ensure your emails are being opened and successfully converting.

Email Marketing

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