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Search Engine Optimization
What is
SEO?
SEO is the process to enhance the prospects of a website to rank under top slots on Google, and other Search Engines, for relevant keywords and phrases that are directly connected to their Products/Services.
Our Work
Search Engine Optimization
Entire businesses rely upon and revolve around just websites in this day and age. 90% of all pages across the internet get zero traffic from Google. In an increasingly competitive time, online businesses are trying to figure out how to ensure consistent and new traffic to their website. SEO is a long-term strategy that requires heavy investment with little return in the start but assures great return with little investment in the long term. A properly managed search engine optimization strategy ensures your website climbs and rests on the first page of Google, helping drive organic and relevant traffic to your website. Saving you a small fortune in paying Google per click for the top 4 sponsored links. Organic search is most often the primary source of website traffic. Appearing before your target audience in those micro-moments when they are actively looking to buy a product/service, simply means “sales”.
Search Engine Optimization
Want to increase your ROI with higher rankings on Google?
Want to increase your ROI with higher rankings on Google?
Talk to our Search Engine Optimization consultants and get a free evaluation done for your website and digital profiles, outlining what’s missing and what can be improved.
Book ConsultationOn-Page & Off-Page SEO
SEO can be essentially broken down into 2 kinds: On Page and Off Page. On page SEO is where you have the maximum control to optimize your website. What you will put on your pages is the main reason why people will end up there. A great combination of content optimisation and HTML optimisation is what will get your website to the first page of a search engine. On page SEO has a variety of determining practices and factors like HTML best practices, identifying non-performing content, understanding search intent, keyword targeting and our role is not to hit all areas at once, but to apply the right combinations that are relevant to you.
While off page SEO refers to any activity or optimization technique you apply outside of your website. It’s a way to get other websites / social media to point users in the direction of your website. This can be done in a number of ways. We focus on two big areas by creating relevant and specific backlink strategies based on the nature of the business and then optimize the use of social media to create brand awareness and drive organic traffic to your website.
Google outlines multiple processes to ensure a website (on page) and all off page activities are done properly to help webmasters and businesses use their online presence as effectively as possible. There are also several ways of duping the system (blackhat methods) that may accelerate a website’s ranking in the short term but can lead to the entire domain being blacklisted by Google if caught. So always be careful!
