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Social Media Marketing
You don’t need to be explained or taught what social media marketing means any more. What you do need to know is how to use it effectively so that when the question comes up on “why are you spending AED X on social media”, you have a good enough answer for it. We have a team of digital natives that have grown up with social media and consult clients on how to generate real value from it. Being on social media for any brand, and we mean any, can be easily broken down into having 2 primary objectives: Brand Awareness and Conversions. Social media is a great tool to reach out to mass audiences as well as niches. You just need to know exactly where to look and how to target them.
Social Media Marketing
Free Social Media Audit
Free Social Media Audit
Let our expert social strategists take a look at your social media and give you tips on how to improve your strategy with some quick-wins.
Social AuditHow to make social media work for you
Most clients believe a social media agency is meant to post on social a few times a week on Facebook, Instagram, maybe LinkedIn and it’s a wrap. Though this used to be true years ago, the art of social media marketing today is much more nuanced. Since Facebook became hungry for money and throttled every brand on its platform, and then on Instagram, brands need to become smart on what they need to do to get the most out of social media channels. This is where a social media agency comes into the mix to help you audit, plan and execute a strategy tailored to a brand's objectives and goals.
Your journey to a great social media marketing strategy has to start with conducting a buyer persona research that will help you figure out who your target audience is and where they spend most of their time. Today, we almost never suggest Facebook on top of our list of social networks to be active on. We’ll always maintain a presence because it’s still far too big to cut out entirely (there are brands who can get away with ignoring Facebook). If you’re a B2B business that helps hotels with procurement, then you most definitely don’t need a Facebook account. What you need above anything else is a LinkedIn account. No other channel matters more. Are you selling art or products targeted to artists? You better have a solid Pinterest strategy. Looking to capture the attention of millennials in Saudi Arabia and the wider GCC? Snapchat and Instagram are crucial to your success.
Whether you’re after brand awareness or driving traffic to your website, a social media marketing agency will begin by helping you understand your audience, where they spend their time and how they enjoy interacting with brands. That’s how we craft an effective, value-centric social media strategy for you.
It’s not just about brand awareness
It’s also about selling. With a great social media presence, you get to build equally great social media campaigns. There are several different kinds of paid campaigns available across each social media platform. The objective needs to be in place and targeting should be precise to result in a successful campaign. Facebook is good for brand awareness campaigns to large audiences. Instagram is great for visual brands to be able to educate and sell to their target audience. LinkedIn and Twitter are fantastic for targeting niche audiences across the region and globe, while Snapchat and newcomer TikTok has a stronghold on the coveted 18-24 year-olds.
It can be tricky creating a successful campaign and even trickier measuring it. The campaign can be perfect but if you aren’t able to track objective-based conversions then how do you calculate effectiveness and prove ROI? Our paid ads team work diligently with clients to set up campaigns by doing extensive audience research, planning the communication, optimizing the landing pages, implementing and managing the campaigns once they’ve been executed. It’s a full-time job to ensure they’re running smoothly.