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There is a current shift in the trend toward using emotional branding in storytelling due to its nature of building deep and meaningful relationships with customers. This combined with video content production as a type of marketing strategy is credited to be one of the best ways to inspire, connect and resonate with the customer in a way that encourages long-term loyalty.
Moreover, emotional branding also increases the video’s ‘virality’ potential because emotional stories that align with a viewer’s morals and values whilst simultaneously promoting a positive self-image are more likely to be shared, liked, and commented upon.
Here are 5 types of emotive storytelling video content strategies that you can use to develop strong relationships with your customers.
1.‘We understand you
Every individual to a certain extent has the desire to be appreciated, understood, and noticed. Videos that focus on showing that the brand deeply understands its customers in terms of who they really are, what their goals are, and what motivates them are ultimately extremely impactful because it helps the customers feel closer to the brand.
2.‘We can solve your problems
Another type of emotional video that can be created and communicated is overcoming the customer’s struggles in life. Whether this may be the small daily struggles or larger issues, showing that the brand not only cares about the problems but also has a solution to fix them, will lead to the development of a long-term relationship.
3.‘We can inspire you
Everyone has goals that they are working towards but there may be obstacles that prevent the achievement of objectives. Making video content that motivates the viewers to keep pushing forward despite the obstacles in a way that inspires them towards progression will have a strong positive impact on their attitude towards the brand.
4.‘We relate to you
Shared beliefs and values bring people together. Creating videos that touch upon certain causes and important global issues revolving around global climate change, disaster victims, health, and other global concerns demonstrates the altruistic nature of the brand and instills positive customer perceptions as it shows that brand care.
5.‘We stand with the unique
This last type of emotional video goes out to the lone wolves, the odd ones, the dreamers, and the creative geniuses that may feel like they do not fit in with the majority. Creating video content that celebrates their uniqueness and their differences shows that every individual can belong with the brand, irrespective of their different beliefs.
Ultimately, whichever path you choose to take, generating this type of video content will prove to be a powerful way of emotional storytelling that build relationships, leaves long-lasting impressions, improves customer perception, and stimulate customers to pick your brand over others.
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