Since the invention of the internet, design was a component widely overlooked by web developers. This was on the grounds that as at those early years of the web the significance of the style of a website was extremely undermined as a factor for pulling in traffic (visitors) to websites, web users were more interested in the functionalities of a website more than its beautification and style.

But a lot has changed over time in the course of web design evolution, in this time of advanced advertising, we realized that a website’s design and format are similarly as essential as web content and user-friendliness to gather web index rankings and to draw huge traffic to the website. Truth be told, web design contributes to a website’s movement, as well as to its branding, conversion rates, and monetization.

Therefore, the present website designs extend from straightforward and average to cutting-edge and complex websites. It is worth noting, however, that overburdening your website with design components can be counterproductive and impede your efforts towards a good SEO ranking.

In view of these, we took out time to investigate and professionally pick out some key elements you should keep in mind before your kick off a web design project. Some of these vital principles are:

Clarity

A greater population of the world’s internet users often use the internet to find solutions to their daily problems and challenges, this makes it of vital importance for a website to have optimum clarity. The objective or purpose of a page should be clearly defined because if an average user visits your page for answers to a specific question and does not find it, he is likely to check the sites of your competitors and you lose a potential client.

Simplicity Of Usage And Understanding

Your web design should categorically address the issues of ease of usage other than hinder it. For this, the design of your website should be made easy for both new and returning visitors to navigate and find their way around its pages and rapidly comprehend the complexities of your website, explore through your embedded links and locate whatever they’re searching for with great ease.

Trustworthiness

Trustworthiness and reliability are highly essential when designing a website because this factor is one major characteristic that separates successful and unsuccessful businesses. Visitors of your website should be able to trust your ability to deliver rich and robust content on a regular basis too. In view of this, make sure you use reputable hardware and software when designing your site, also when hosting your site, go for reputable hosting companies and always spend enough money on getting a hosting plan with a bandwidth that can support and accommodate your traffic to avoid constant server downtimes and overloads. Also, make sure that all links to your page are directed to a live and healthy page too, it is important to avoid dead links on your web pages as this may discourage your visitors.

Adaptability

A lot of web users today always use the internet on their mobile devices and high-end mobile phone companies now also provide devices with powerful processors to make it easy to work with your mobile devices online. This is why a responsive design is very important, you should go for designs that can fluidly adjust between screen sizes and not ones that will have serious design distortion or crash when viewed with a smaller screen. Some web designers resolve to have a separate design or version of the website for mobile view, but this is often too as it may effectively double or even triple the cost of the website’s development and maintenance.

Quick-Loading Pages

Indeed, even with how great the internet and mobile gadgets have evolved over time, a lot of internet users are still facing the hurdle of horrible internet speed as a result of various factors like poor network coverage, devices with low specs, congestion on a Wi-Fi router to mention but a few. This makes it difficult for them to use or load a web page with a lot of high-quality rich content, like pictures and videos. Also understand that a clumsy web page may prove to task for the browser thereby using up the RAM, over-laboring the processor, and slowing down the entire system, this is an impression you want to avoid creating on your visitors.

Ensure your design uses visual spotlighting. This is where your most crucial or most sought content is made to stand out and more available. This objective can be achieved through formatting text with the aid of colors, headings, unique font styles, bulleting your key points, etc.

Visual Highlighting

These principles are of high significance because any kind of website design should be executed having the average visitor in mind. Web developers must realize that a guest going to a website, directly or through a web search engine, is searching for answers for a particular issue. So, a definitive point of any web design should be to enable these guests to ascertain what they are searching for while initiating a simple and enjoyable web experience as this will encourage the visitor to come back to the website.