Having an online presence for a business has never been more important. Clients and potential customers use the internet as one of the first sources of information to help them make an informed decision about the company they choose to work with or purchase from. In 2017, these touchpoints should not be neglected because it helps your business gain visibility and stand out from competitors, which is especially useful for not getting lost in the crowd these days.

Getting attention from consumers now means that you must make a conscious attempt to attract them. There are several tools that you can use to achieve this. The strategies we present to you are the easiest and quickest strategies to help you create and/or boost your digital presence.

1. Website Optimization

In order for small businesses to grow, it is essential to start off with a website. It does not have to be a complicated or extremely fancy project that costs an arm and leg. A simple and well-thought out website can do more for you than a flashy, over-the-top execution. Ensure your website clearly communicates who you are, what you do, the work you’ve done, and how prospective customers can get in touch. Customer testimonials are always a plus. If you’re selling products or services online, then ensure you have a trust-worthy payment gateway installed along with SSL Certifications. Last but not least, make sure your developer knows you need an SEO-friendly website. It doesn’t matter if you don’t have an immediate SEO plan. An optimized site will at least help you climb Google’s ranks organically.

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2. Social Media

It doesn’t matter anymore if you are B2B or B2C. All prospective customers are on social media. It should be an integral part of any marketing plan. What’s important is the strategy behind it. It is important to choose the channels such as Facebook, Instagram, Twitter, etc. based on your existing and potential customers’ social media habits in order to reach out to a large audience. Such as B2B companies absolutely have to be on LinkedIn but don’t have to be on Instagram. A restaurant or catering company however must be on Instagram and could potentially give LinkedIn a miss. Ensure that you stay active on these channels and post relevant content that will drive traffic and consequently increase your visibility and conversion rates.

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3. Email Marketing

This tried and tested method stands its ground even today in 2017 as being one of the most successful methods for customer acquisition. Email is still considered to be highly effective, especially with Gen X and professionals who prefer this mode of communication. To optimize the use of email marketing in your business, segment your database to create relevant content, customize messages to add a personal touch, and use email analytics to identify the most effective content and strategy employed to deploy the messages.

The combination of using these 3 strategies simultaneously is the best way to ensure that your business gains the visibility it needs in order to stand out from other competitors and reach a wider audience in 2017. Capitalize on each of these tactics based on your existing and potential customers and grow your business as quickly and effectively as possible.