Measure what is measurable and make measurable what is not. – Galileo

One important thing businesses should know about digital marketing is that almost all of its forms can be measured. With this idea, you’ll be able to fine-tune your marketing strategies and, ultimately, increase your profits. Just like traditional marketing strategies, digital marketing operates upon effective use of data. Apart from finding a reputable marketing agency, Dubai businesses can increase their bottom line by continuously measuring and testing. Listed below are some tips on how to make your digital marketing strategy more effective.

Establish your credibility. Like it or not, most consumers are met by a barrage of things that beg for their attention — from emails to blog posts to videos. Your goal is to get past the barrier of skepticism. One of the best ways to establish your reputation is to use testimonials which allow you to be viewed as a provider of a solution to a particular problem.

Compel customers to action. Nothing can drive a consumer away faster than being at the receiving end of a sales pitch. Definitely, this is a challenge marketer must now face. One way to work around this is to take the soft-sell approach. Often, it is how you compose your copy that makes a difference in making and closing a sale.

Look from the customer’s perspective. Leave the jargon to your industry peers. When communicating with potential customers, you’d want to talk with them in clear and concise terms. Write your copy using the second-person perspective and focus on your customers and not on your business.

When talking to a CEO, your approach would be different compared to when you talk to a mid-level manager. The same applies to communicating with your customers. Segmenting your customers allows you to zero in on a particular demographic better, to get better results. The best way to do this is to look for relevant and emerging data and factor this into your approach to communication to make it more relevant to the demographic that you are targeting for your campaign.

Seal the deal. It might be compelling for businesses to focus on click-through rates. However, at the end of the day, it’s the conversion rate that really matters. Always place a call to action, or at the very least, redirect customers to a landing page where they can order from.

Always be testing. A simple tweak, be it in design or copy, can haul in massive results. Fortunately, there are numerous tools that allow businesses to better gauge the performance of a marketing tool against another variation.

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Tags: call to actionclick through rateconversion ratesoft-sell approach