The characteristics of good web design usually include great attention to detail, layouts, and overall cohesiveness. Selecting the right font for your website may seem unimportant in the grand scheme of things, but it has the potential to have a profound impact on how the website is designed and whether it can be considered as visually appealing. Fonts not only affect the overall readability of a website, but also have an impact on the perception of the site in the user conscious. Fonts can be considered as the crucial step needed to create a website that can provide the best user experience possible while simultaneously effectively representing a brand’s values. In this article, we explore some of our favorite fonts for websites and explain why they have the ability to boost a website’s overall quality in the short and long run.

1. Lato

Lato can be considered as one of the best fonts to use for web design purely due to its simplicity and sleek look. It is a clean, warm, and powerful font that is easily readable within a variety of designs.

2. Abril Fatface

If you’re planning on creating a website that incorporates a bold design, this font will work perfectly for you. It can add the density needed for a headliner and can grab attention with ease.

3. Open Sans

Open Sans is one of the most used fonts, due to its highly readable nature that is simultaneously neutral and simple in its design. It can be considered as a safe option, primarily because it can work for virtually any website due to its minimalist design.

4. Playfair Display

This serif font has an elegant, and simple quality to it that features elements of modernity as well as feminine features. Weight wise, this font works best in a lighter density, giving the website an airy and easy going look seamlessly.

5. Helvetica

Helvetica is one of the most commonly used fonts, and for good reason too. Its malleable nature coupled with its ability to gel with practically any type of design makes it a beloved font that can truly never go wrong and is a go-to choice for most designers when creating a website.

6. Arvo

Arvo can be considered to be a font that focuses on presenting a simple yet efficient look. It is smooth, yet flexible in its appearance, with many choosing this font due to its innovative take on traditional typefaces.

7. Poppins

Poppins is a font that takes a minimalist spin on unique font typefaces. Its use of curves gives it a user-friendly feel that can make a site seem a lot more approachable to the average user.

8. Lora

This font may seem standard at first, but it’s nuanced takes on its ever so subtle curves gives it a feel reminiscent of early calligraphy. The combination of these curves with the hard style typeface common in serif fonts gives it an artistic flair that would work great for creative brands.

9. Roboto

Roboto has Google’s stamp of approval as its #1 font, prevalent in almost every webpage. This font’s popularity stems from its incredibly easy readability and its clean and modern appearance.

10. Merriweather

This Google font is a fan favorite due to it being purposefully designed to improve overall readability on screens. This typeface design pushes the boundaries of simplicity with its traditional strokes that help users focus on the most important aspects of a website.

Website fonts often account for over 90% of a websites design, making it an aspect that needs to be decided upon only after careful deliberation. It reflects brand character and can contribute greatly to a business’s growth long term.

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