Every marketer wants to drive leads to their websites. When marketing a website, Google Analytics can’t be forgotten. Analytics is a key aspect to track your campaigns and how well your website is doing. One of the main components in Google Analytics is your website’s Bounce Rate – something markers are still disregarding.

What is a bounce rate?

Bounce Rate is a term defined by Google: A bounce occurs when a user visits a page on your website and leaves it without clicking anywhere on the page, navigating to another page of your site, scrolling, or spending any time on that page. What this basically means is a user came to your website and took no quality action on your website. Such a user should ideally be disregarded when looking at campaign results or overall users to a website.

How to reduce bounce rate?

Bounce rate can be caused by a variety of factors. Either your campaign’s targeting isn’t correct or your landing pages aren’t effectively delivering quality content or proper call-to-actions. Here are 7 ways to ensure a reduced bounce rate:

1. Improve Readability

Big chunks of text are never ideal for a website. For most kinds of websites, images are able to speak way louder than words. Be sure your landing page isn’t cluttered and has a clean format with minimal text and more imagery to communicate what you need.

If you’re a blog or promoting articles, then be sure to break the text into easy-to-read paragraphs, and add large headings, subheadings, bullet points, and regular imagery to make the page visually appealing.

2. Avoid Pop-ups

Pop-ups are incredibly annoying, I’m sure you would agree. It’s a hindrance to users who are searching for your products or content. You may be tempted to use it to get people to sign up or even try and promote something but there are better ways of communicating that than a pesky pop-up.

3. Include a Call-To-Action (CTA)

Every landing page should have a CTA on your website. When you’re trying to promote a product or service with the end goal being a lead or conversion, appropriately placed and easily noticed CTAs are a must! CTAs will help drive up your leads and conversions when used creatively and effectively.

4. Tell Your Brand’s Story

When you’re asking people to buy your product, or service, or even just signup for your newsletter, you’re asking them to trust you. Trust comes from testimonials, user reviews, and more importantly, your brand’s story. Elaborate on who you are, what you do, and how you came to be – as a brand – to ensure users can connect with your brand on a personal level. Trust ensures higher lead generation and conversions.

5. Updates

Content is always key. It’s important to keep fresh content on your website with regular updates. This is useful for your SEO as well as for your user base.

6. Meta Descriptions

Meta-description is a short preview of your page’s content. When your page is displayed in search results, this is the text a user will see below the main title. It is based on this description that the user decides whether to open your page. Once again, an important aspect of SEO for users that will click through to your website.

7. Open new tabs for External links.

If external links are opened in the same tab as your page, then the user bears the overhead of clicking the back button to come to your page. Sometimes, they might even forget about your page. This reduces your site visit. So open external links in a new tab.

The above should incrementally increase the number of time users spend on your website, the overall layout, and the SEO of your website. A website development company will know exactly how to design in a way that fits all the above criteria.

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