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January 17, 2016

Advanced SEO strategies for your e-commerce website

Got an e-commerce website? Then your SEO game should be different from other website owners. E-commerce websites face a lot of hurdles that could affect their ranking. Due to several pages thanks to multiple products, it is imperative the site with each of its pages be well optimized. Below we suggest some advanced strategies that can help e-commerce managers and their web teams handle basic SEO optimization in-house:

Link building strategies: We all know that generating high-quality backlinks for ecommerce website in Dubai is difficult. The main reason is that they contain less content and lack updating. So for an eCommerce website, you have to be creative. Some popular link-building strategies are having an active presence on social media, blogging, encouraging product reviews, and writing your own product content.

Create XML and HTML sitemaps: An HTML sitemap helps customers find products and category pages effortlessly. An XML Sitemap will help search engines identify pages on your website, and increase their chances of getting indexed.

Clean URL structure: Make sure that each and every URL contains the name of the product and category. This helps search engines decide which page to rank and index.

Reviews: Never ever forget about reviews. Encourage your customers to write reviews about the products they purchase from you. This will not only increase traffic to your website but also help new customers make informed decisions.

Read: web design agency dubai

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