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September 12, 2021
Digital Marketing

How to use Instagram Reels for Business in 2021

Instagram’s Reels is the app’s rendition of short-form content that has recently taken the internet by storm. With positive reception from users, influencers, and brands alike, Instagram Reels has become one of the best platforms for businesses to showcase their products and gain customer traction. This article explains what Instagram Reels are, how you can use it for your business and how to track your success in the long run.

What are Instagram Reels?

Instagram Reels, similar to TikTok, are videos that can extend up to 60 seconds long. Additionally, they also provide users with basic editing tools that can enable them to create amazing content. Creating content on the platform is a simple and easy-to-understand process, and Instagram’s algorithm encourages all its users to post reels, promoting them over regular picture posts or IGTV’s.

Ways to use Instagram Reels for your business

1. Showcase your products or services Reels

This type of Reel focuses on the products or services your business offers. Physically displaying the product or informing the viewer about its features and how to use it are great ways to promote your business to potential customers.

2. How it’s made/People behind the brand

This type of content gives viewers a sneak peek into how your products are made and the people behind the company. Showing viewers how your business’ products are made builds customer trust, since viewers can directly witness how the finished product is assembled with professionalism and quality. Additionally, showcasing the people behind the brand can give your business a human touch that can make it look relatable and much more personable to viewers.

3. Customer Testimonials

This is the easiest content to post, and builds credibility with your target market. Nowadays, almost everyone on the platform reviews products that they bought, informing other viewers about amazing products or ones to avoid buying. With the permission of the original creators, your business can repost their reviews and the way they use your product or service. Companies like Blk water follow this and have seen great success in terms of brand awareness and goodwill.

4. Instagram Reel Ads

With the recent introduction of advertising on Reels, your business can now reach a larger market of viewers who are more than likely to be interested in your business’ offerings. The platform allows for links that can redirect viewers to your business’ website- creating great leads for potential sales.

5. Using audio to boost viewership

Using trending audios is a great way to boost viewership, since Instagram’s algorithm for Reels promotes audios that are in major use by users on the platform. Additionally, users can simply select the audio under a Reel and view other reels under the same audio, so the chance of a major boost in key metrics is high.

Tracking your analytics

Creating content is one thing, but creating content that actually engages your target audience is an entirely different ball game. The Reels you choose to post may be hit or miss, depending on the type of content you create. Fortunately for us, Instagram makes it easy for creators and businesses to keep track of their performance. Instagram Insights shows you ways you can track your performance on Reels. Some performance metrics included with reference to Reels are as follows:

  1. Plays: The number of times your reel has been played
  2. Likes: The number of users that have liked your post
  3. Comments: The number of comments under a Reel
  4. Saves: The number of times your Reel was Saved
  5. Shares: The number of times your reel was shared, either to a user’s story or to another user using Instagram’s Direct Messaging.
  6. Accounts Reached: How many unique Instagram users saw your Reel at least once.

All things considered, Instagram Reels provides a great platform for businesses to take their products and services to a whole new level. The added exposure and boost in views can help your company rise in terms of visibility as well as projected sales. There’s always an opportunity awaiting your brand when you use Instagram Reels, so get started today!

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