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April 13, 2022
Digital Marketing

How to use website marketing to drive better results

A website is akin to a brand’s online identity, where users can find out more about the brand and its offerings. In this scenario, the aim for any website is to attract as many users to the website as possible and convert these leads into actual sales. The best way to attract this kind of attention from users is to implement strategies that effectively increase website traffic. However, the process of driving this kind of traffic to your website is challenging, especially if you’re unaware of strategies that can effectively generate a greater number of leads and improve ROI (return on investment) in the long run. In this article, we explain how you can use website-based marketing strategies to drive meaningful results to your business website in an efficient manner.

1. Develop targeted content

This aspect is by far the most important when it comes to creating a business website that can drive up traffic and encourage longer stays. Develop content that caters to two aspects: your brand and audience insights. The content you decide to put out should be in line with your website’s overall message and offerings. However, this must be balanced with what users generally like to read, which can be easily ascertained by measuring audience insights. Once you understand your audience, it becomes much easier to create content that caters directly to their interests and desires that are in line with your brand.

2. Optimize SEOs and keyword usage

This marketing strategy is well-loved within the marketing community due to its overall effectiveness and high ROI. SEO or digital marketing is the process involved in improving a website’s overall visibility through placements on search engines like Google or Bing. SEOs and keywords have an interconnected relationship in the sense that SEOs will only be effective if the right keywords are used throughout the content available within the website. Mapping each page to a highlighted keyword that is often searched can almost always guarantee a higher placement on a search engine. To ascertain the right keywords, it’s important to involve your website into some serious keyword research. When researching which keywords work and which don’t it is important to consider aspects like the overall search volume, the search intent, and the overall keyword difficulty. The more technical the keyword, the less the traffic. In this case, it is far more efficient to use commonly used terms associated with your content to widen your reach as much as possible.

3. Outline the expected user journey

A good website is one that gets its users to stay for as long as possible, leading them from mere curiosity to actual sales. When it comes to lead generation, it becomes increasingly important to accurately understand the expected user journey, from their first click to their last. Mapping this out is a great way to properly study the elements of your website and find out what works and what doesn’t, thus helping you eliminate aspects that may hinder your website in the long run.

4. Incorporate media-based elements

This strategy is often overlooked, but is by far one of the best ways to generate traffic to your website. No one wants to read a 1,000-word long essay. The general consensus among users shows that the overall attention span has reduced and if a site isn’t able to grab the attention of users within 3-5 seconds, all interest is lost as the user shifts to another site. The best way to grab user attention is to incorporate media elements like pictures, videos or even audio. These elements act as a break between any seemingly monotonous content and add opportunities for user retention and engagement.

5. Social media presence

These days, website marketing is incomplete without a robust social media presence. Over half of the world’s population uses social media making it the best platform to advertise your website. Getting the word out and showcasing your website is an effective way of redirecting users to your website.

When you leverage these strategies and implement them, you’re more likely to receive increased traffic that can generate leads and a great ROI. However, the effectiveness of these strategies is dependent on the way you synchronize them to your brand and audience. Tailoring these strategies to suit your brand’s message and audience interest is a surefire way to create a cohesive website marketing strategy that can truly affect web traffic.

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