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SEO in 2016: A guide to the right path

February 26, 2016
Behlul M
SEO

SEO is the only topic on the internet that can be very confusing. Whenever you find a solution for an existing strategy, Google creates another algorithm for you to battle. So if you say SEO has changed a lot, this would be an understatement. We often come across a lot of updates per year from Google including last year’s Mobilegeddon and don’t forget how Google’s Panda, Penguin and Hummingbird updates totally shook up the world of SEO.

SEO has changed so much in the past several years that SEO agencies and marketers aren’t sure what’s current and what’s outdated, what’s important and what to avoid. This guide is a good reference point for more advanced SEOs. Learn now and act wisely.

#1Is content the real king?

Content is the backbone of SEO and mantra that is repeated more often than any other term in the world of SEO, so it is the right place to get introduced. Google always ping its customers, to rank websites, you should focus on creating content. So writing unique and amazing article is enough to bring your website on top? Content is like a product and even the best products need promotions. Checkout the chart here that shows the advertising budgets of some of the world’s biggest brands.

marketing budget of top brands

This clearly shows content is the top strategy to get your website in front of the right eyeballs.

#2Does social signal influence rankings?

Yes of course, social signals do have a huge indirect affect through the links they can subsequently generate as it drives referral traffic and increased visibility.

#3Does Google use page loading time as a ranking factor?

A post from Google say that it affects less than 1% of queries, but there can be no doubt that optimizing a site’s load time will definitely be good for both the site’s SEO and also of course your visitors.

#4Imagine ranking your webpage without text content?

Captivatingly, I’m going to contradict what I have just said above…

While, for most sites it is going to be pretty difficult to rank without text content, this can all be trumped when: –

a) The site is an authority/500lb gorilla

b) The page attracts enough links/shares/buzz

#5Does Google have a team of manual reviewers?

Before we discuss about this, you must go through the video given here:

https://youtu.be/Mb3ZiXno4Dw

Here the spam king Matt Cuts himself has discussed the very issue. The things that are likely to trigger a manual review of your site includes broken links, duplicate content, adding too much content too quickly and building links too quickly.

#6Are keywords in URL and Domain a ranking factor?

Every list of ranking factors has included keywords in URL, however, the actual difference this makes these days is probably very marginal. Certainly you shouldn’t spam and should just include two or three keywords maximum. Similar to keywords in URLs, the weighting of keywords in domains as a ranking factor has considerably decreased over the past couple of years.

To make this guide short, we are keeping you excited for the next week. Wait and explore more on next week. Till then here is a surprise for you. Google has pushed a core ranking algorithm update over Jan 8th & 9th 2016. Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.

To get more updates on latest SEO news and solutions, contact Digital Evolutions

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