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Speed is a killer – How page loading affects your bottom line

March 8, 2016
Behlul M
Web Development

Do you think the speed at which your website loads affect your search engine optimization? If YES, then you are right. But this should be followed in mobile website too. Having a mobile friendly website sets a small and medium sized business apart from half of its competitors. As per the result of “Global Mobile Report,” from Comscore, “Virtually half of all traffic to the top 100 digital media properties is mobile only.”

Also Google reported that nearly 50 percent of search globally is from mobile. 60% of customers have also said that they usually prefer mobile devices while looking for local information online.

What if you don’t have a user friendly mobile website? It’s a two side flop. Firstly, your consumers demand it. “57 percent of users won’t recommend a business with a poorly designed mobile site, and 40 percent go to a competitor after a bad mobile experience,” Reported Google. Secondly, you’ll receive poor traffic that will add no value to your business. After the algorithm ‘Mobilegeddon,’ maximum websites lost their page ranks due to non-mobile friendly webpages.

One of the best ways to make your website mobile and search engine friendly is to increase its page speed. Really? In this post, you’ll come across the benefits of mobile page speed and how to overcome your competitors by offering a positive user experience.

Google prefers faster websites

Google is finally ready to go wide with its Accelerated Mobile Page initiative that allows website owners to deliver content as quick as possible through the mobile web. This clearly shows that page speed and load time seems to be a strong ranking factor.

Speed is what a costumer needs

According to a survey, “Nearly 40% people abandon a site, if it takes more than three seconds to load.” This is the fact of using desktop, when it comes to mobile sites, their patience may break even sooner. The median time for the top 100 retail mobile websites was 4.8 seconds in 2014 as measured by Radware. Slower mobile website may increase bounce rate, decrease conversion rate and page views.

So, how to maximize your mobile site speed? Simple.

ü  Reduce the size and number of files that must be downloaded at the time of your page load.

ü  Use compression tools to lighten the amount of data that must be loaded.

ü  Abandon Flash entirely.

ü  Get the right font size.

ü  Optimize the timing perfectly, i.e. when specific items need to be loaded and when not.

Understand how the above tips impact your website and get a good page rank. If you want to know more about website page speed or web design, visit Digital Evolutions, one of the commendable web development firms in Dubai.

Tags: Web Design DubaiWeb Development Dubai

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