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The secrets to brain-friendly website design
There’s a lot that goes into designing a website. The User Interface is of paramount importance to ensure each user’s journey is well mapped to your exact requirements. The human brain is a complex and fickle muscle. Our memory and impatience determines majority of our behavior online and keeping that in mind, a designer must create a simple and effective visual roadmap for their website.
Let’s dive into the inner workings to ensure each designer is creating a website that’s primed for successful conversions. It all obviously starts with load time. If your website or landing page takes too long to load, you’re guaranteed to lose users. That’s potential lost customers and it just won’t do. Ensure all design elements are simple and load-friendly or use CDN tools if there’s a lot of products displayed on the same page. There are several speed test tools out there, Pingdom is our favorite. Website speed also greatly effects your SEO.
If you’re making an extensive website, try and make sure the user is constantly aware of where they are on the website and what pages brought them here or were visited before. You’re dealing with extremely limited storage space on a user’s brain, so a designer has to properly guide every user through a strict process that eventually leads to a conversion.
A website selling a lot of products poses the issue of confusing a prospective customer. Seeing too many phones, laptops, etc. one after the other can get the user to forget the individual highlights of each. Confusion leads to frustration that eventually leads to cart abandonment. Have a clear way of comparing products on your website so a user can easily make an informed decision.
Too many options presented tend to jam the brain. This is highly unproductive and drives users away. Too mundane a design will do the same thing. Finding the perfect balance between eye-popping design and smooth UI can be the catalyst in high quality conversions. When catering to returning users, find a way to present them with familiar and personalized information that helps them be more invested in what you are trying to sell.
The less stress posed on a user’s short-term memory, the longer they are likely to stay on your website. A general rule of minimal design aesthetic is the ideal way to go. It helps keep the information and the processes to a limited and digestible amount.
We’ve explored how to keep users engaged and from abandoning at crucial points of your website’s journey. Now, how to do we make them stay? With the heavy lifting completed, all a designer has to do now is focus on building a strong, emotional connection with the user and he’s hooked! It may sound more difficult than it really is. The user is invested so show them what they want to see, make the checkout process simple, make the brochure download quick and easy and then you’ve truly hooked a user in.
It’s undoubtedly an art. Website design and development in Dubai can be hard to get done the way you want but our designers have spent almost 2 decades perfecting this art.
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