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January 21, 2016
Digital Marketing Dubai

Top digital marketing news and statistics from last week

Every week bears more fascinating stories and stats from the world of digital. We’ve got three of the top ones for you to look into.

  1. Google integrates Panda into its core ranking algorithm

Yes, it’s true. Google has decided to integrate Panda into its core ranking algorithm which means it will be giving more priority to the website’s quality signals than ever before. Google confirmed, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

  1. Google surpassed Facebook

According to IgnitionOne’s Q4 2015 Digital Marketing Report, “Between November 26th – December 31st, Google surpassed Facebook in growth and conversions, seeing an increase of 37% in programmatic display advertising spend and a 34% increase in conversions. Facebook saw an increase of 22% in growth and 17% in conversions.”

  1. Twitter with another great feature

This time we are not going to talk about its character length. Yes, this time Twitter Inc. has announced an interesting and potentially great feature. Your Twitter timeline will now auto-play Periscope videos. Earlier, Periscope could only be accessed via a separate app and now Twitter users can enjoy non-stop live-streaming action.

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