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Using Video to Convert Your Website Visitors

April 6, 2020
Behlul M
Video Marketing
Video Marketing

Using Video to Convert Your Website Visitors

Determining the right way of using video content for converting website visitors into authentic customers does not only require strategy but even extensive testing. Of course, you can learn from other businesses and what worked for them. But remember, the audience on your site is unique. Let’s take a look at the different ways in which you can use video marketing for converting website visitors.

Better Conversions Come as a Guarantee with Service or Product Videos

You might not be aware of this, but approximately 64% of individuals are likely to purchase a service or a product only after watching a good quality video about it. So, a good idea would be to create a crisp, short and thoughtful promotional video highlighting the Unique Selling Propositions (USPs).

For instance, if you are the owner of a toy store, avoid posting simple images of the products that you sell. Instead, add videos of children playing with the toys. If you are providing a service, make the effective use of video content creation strategies for explaining the problems your service can solve and how it can help your target audience.

Creating an animated video explaining your services along with a humorous and light tone will work wonders for lead generation. Try producing the video on your own or go with agencies and their tools for creating animated content. Be as creative as you can and don’t be afraid to take chances.

How-To-Videos for Driving Traffic

If lead generation is your prime intent, then try using how-to videos. Buyers on the internet generally want to get a clear understanding of certain things, or they are looking for ways to solve particular problems. So, you can use videos for showing them the right way of accomplishing their objectives. 

Try to come up with varied uses for the products or the services and use it for content creation. For example, help chefs through recipes or show people how to arrange their homes with the right pieces of furniture. Such videos should not be aimed towards finding customers for the products. Instead, they should emphasise educating the audience.

Product Walkthroughs for Onboarding Users

Make sure all your users have an easy, fun and smooth onboarding process with product walkthroughs. These videos ensure that your customers will stick with you for a very long time. Before getting started, try getting into the shoes of first-time users of your products. Select common case studies or use-cases of your items and services to make your content marketing more engaging. 

Product walkthroughs help attract and convert new visitors to your site. They get acquainted with your product or service through such videos and do not take much time to convert.

Landing Page Video Content

There is no use beating around the bush when you have the option of using video content marketing for lead generation. Instead of going for longer-form and text-heavy landing pages, why not add video elements? Videos on landing pages work better in grabbing the attention of your visitors.

This does not mean that the video should be the one and only feature of the landing page. You should complement the video with text as well. Your landing page should be a perfect mixture of video marketing and content marketing.

Videos are everywhere on the internet. They are evidence of the fact that your content and digital marketing strategy are the best amongst others.

To Summarise

It is essential to have video marketing in your website content as this will accelerate lead generation. Use the pointers given above along with your expertise, and you are sure to get great results.

Tags: content creationcontent marketingLead Generation

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